VIRURL Enhances Branded Advertising Platform with New Recommended Content Add-on for Publishers

10 11-2012
VIRURL Enhances Branded Advertising Platform with New Recommended Content Add-on for Publishers

INVENT Portfolio Company, Virurl, Inc. (VIRURL) Announces that its “Slideout” Feature Now Live on Popular “Hollywood Assistants” Tumblr Offers New Revenue Streams to Both Advertisers and Publishers Without Irking Web Users


New York, NY, November 10, 2012 –(PR.com)– VIRURL (http://virurl.com), a viral advertising platform that allows brands and media owners to instantly launch viral campaigns by incentivizing Web users to share links with their friends, today announced at the ad:tech Digital Marketing Conference that it has launched a new “Slideout” widget for web publishers, a tool designed to serve and monetize relevant partner content to site visitors unobtrusively. That partner content, in the form of a “recommended content” link is served to the user when they navigate to the bottom of the page, intuitively offering extra sponsored content that may be of interest. The feature has recently gone live on HollywoodAssistants.Tumblr.com, one of the most popular Tumblr blogs on the web, recently selling its rights as a comedy series to CBS.

“This is the next step in killing off the banner ad, which is going on 20 years as the most popular way to ineffectively monetize the web. The web has evolved by leaps and bounds in those two decades and so should its advertising,” said Francisco Diaz-Mitoma, CEO and Co-founder of VIRURL. “Web consumers hate banner ads and publishers and advertisers don’t make money from them. The new VIRURL Slideout solves this problem by positioning paid content in such a way that it gets a visitor’s attention without diminishing their online experience.”

The Slideout is the latest VIRURL product that substitutes traditionally dead online ad space with high-engagement branded marketing. Since launching late last year, VIRURL has delivered four million pieces of content via 125,00 registered users and on behalf of 50 content owners. Many of these are large-scale content marketing partners, including brands like Sports Illustrated, VICE and Funny Or Die. The Slideout represents the culmination of VIRURL’s transparent, personalized content platform.

“VIRURL already offers a 20x increase in CTR engagement over traditional banner advertising, and a new option like the Slideout can only serve to increase that engagement. Every time a user clicks on that VIRURL ‘Slideout’ on a blog or Tumblr like ‘Hollywood Assistant,’ the publisher makes 60% of the revenue from that transaction,” added Diaz-Mitoma. “This is all done with just a snippet of code, not only maximizing profitability for publishers, but doing so with complete ease-of-use. VIRURL offers unprecedented transparency and customization to both advertisers and publishers, as well as those they are trying to reach.”

Publishers and advertisers interested in the Slideout widget, or in learning more about other VIRURL products, can visit www.virurl.com

About VIRURL
VIRURL is an online marketplace that allows brands to create instant viral marketing and advertising campaigns on the web. The VIRURL platform enables marketers to launch global viral campaigns by compensating Internet users to share videos, articles, music, promotional material and other media with their friends via digital formats such as email, or social networks. For more information, please visit www.virurl.com

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